We often get asked by small businesses, what is the best way I can help my website perform better? Its best to talk to a professional if you are looking to create a campaign and drive significant traffic to your website but there are small, actionable steps you can take each week that will help improve the performance of your website.
Focus on your Key Services:
Optimising your website can be a daunting task particularly if you have a lot of content. Try to focus on the key services that you provide, expand on them in detail to inform your website visitors on what makes you and your business worth their time.
Research Competitive Terms:
Its east to rank well for non-competitive keywords that do not generate very much traffic - but if nobody is searching for it, then is it worth your time targeting it? Use tools such as Google’s Keyword Planner to ascertain the most relevant and achievable keywords that will help generate traffic to your website.
Google Business/Places is a great addition to any online profile. Complete your business profile, along with images of your work, working hours, contact details and even reviews from your satisfied customers.
“Take Small, actionable steps each week that will help improve the performance of your website.”
An area often overlooked by most small business websites is overall website performance. Poor speed or long processing times can leave the visitors you have worked so hard to attract frustrated and move onto your competitors. Check your website performance using tools such as Pingdom to see how you measure up.
The term “Social Media” fills most business owners with dread - your day is already full with customers, problems to solve, not to mention updating your website! But, Social Media can be a great allay in the battle for pushing your website performance to the next level. Regular updates across the main platforms such as Facebook, Instagram, YouTube and Twitter will not only help keep your customers and potential customer updated but your website will receive a positive boost, too.